This case study details the creation of 60 performance video ad creatives for CRAFTO, a Bangalore-based startup.
We employed a straightforward yet effective problem-solving method:
Production:
- Casting: When selecting actors, we ensured their tone and appearance closely mirrored that of our target audience's communication style.
- Tone and Authenticity: We made a strategic decision, based on the product, to communicate in a manner that resonated with our target audience, effectively "sounding like our TG."
- Location Strategy: To ensure uniqueness across the numerous ad creatives being A/B tested, we focused on varied locations:
- In-house Studios: We utilized our two studios, offering ten distinct set options, including a chroma studio capable of TV commercial production.
- Outdoor Locations: Our teams conducted thorough location scouting (Recce) prior to each shoot day.
Post-Production:
- Efficient Editing: A significant challenge was editing all video variations within a one-week timeframe. This was successfully managed through established Standard Operating Procedures (SOPs), a talented team, and a decisive department head capable of making swift decisions.
Kudos to our talented folks at OnTheRise Media for successfully executing this project!
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