Pocketful

Brand Brief: To launch a campaign offering zero brokerage fees for all army officers.

Our Process:

Pre-Production:

We developed six distinct concepts to narrate the experiences of army officers. One concept stood out: comparing the "battle" ("Jung") faced by an army officer with that of a trader.

Given the significant differences between these professions, it required extensive brainstorming to identify comparable themes. Once established, we developed the basic script structure and secured dialogue approval from the brand team.

Subsequently, we focused on the visuals, meticulously detailing every shot. Some dialogues were even paired with multiple visual options. We ensured the production team received a comprehensive shot list document to streamline the filming process.

Production:

Our initial task was casting. Through our casting directors, we auditioned 25 profiles and identified the perfect cast to align with our campaign's requirements.

Location: As our script required approximately seven different sets, we extensively scouted the city of Jaipur to find ideal filming locations.

From art direction to finalizing the shots, the team executed their roles exceptionally well (as affirmed by the brand team).

Post-Production:

This crucial final stage demanded meticulous attention to detail, as any errors were unacceptable. To ensure everything was executed flawlessly, we undertook significant work:

From rough cuts to picture lock, encompassing sound effects and ADR (Automated Dialogue Replacement), visual effects (VFX) and color grading, and finally, from subtitling to creating various adaptations for all digital platforms.

We delivered exceptional results.

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